The number of leads your company can bring in and convert will vary throughout each given year, and this depends on a variety of seasonal factors affecting what services and products people are likely to seek out at different times. So what should you expect from the holidays?
What the Holiday Season Brings
Things get pretty busy around the holidays. It’s a time when friends and family visit one another, gather for large meals and other activities, exchange gifts, or look for different forms of recreation to enjoy with one another. People also need to prepare their homes for visitors by purchasing household items or by fixing things up a bit. This means that depending on what industry you’re in, you’re pretty likely to see a significant surge in potential business, especially if you market yourself and engage with your community in the right ways. Keeping a close watch on opportunities like this is pretty important if you’re hoping for long-term growth.
You can be certain that more leads will mean more inbound phone calls, but only if you’ve done a good job with holiday promos and specials. Once you’ve given your community plenty of good reasons to get in touch with you for their holiday needs, you’ll have to answer a lot of calls and live chat messages. Each one that you miss, or even fail to respond to quickly enough, is a client you’ve lost. This is potentially true in the long term, as people tend to stick with the businesses they have the best experience with during every holiday season to come.
Communication and Reputation
In the process of trying to meet all the demands, it may become clear that your internal staff are stretched a bit thin when it comes to answering the phones and chats while maintaining as high-quality a client experience as possible. And don’t forget that if you want your community to see you as their holiday go-to, reputation management is essential as well. Bringing in a dedicated team to help out is without question the best way to effectively manage the new business that a holiday season can bring!
Preparing for the holiday season is far easier when you’ve joined forces with an experienced and enthusiastic team. We thrive on helping Calgary’s businesses build better connections with their communities no matter what time of year it is, so call us at (888) 809-6960 today!