Being recognized and respected as a local business is as competitive as it’s ever been, and many businesses will do just about anything to enhance their reputation. Buying reviews is an example of something that might sound tempting, but only pales in comparison to the real thing.
Understanding Purchased Reviews
Which is worse, bad reviews for your business or no reviews at all? Much of the time these two can actually be equally harmful for your revenue and growth. Because of this, a business owner might resort to seeking out an online service that, for a fee, can generate a large number of reviews on sites like Yelp and Google by clients who don’t really exist. It is especially tempting for business owners who want to get ahead of the game without working for their reputation. If you have the money, there’s always a way to take a shortcut, but you’ll end up paying for it in other ways.
Why It Doesn’t Work
As a practice, buying fake reviews is predicated on a quantity-over-quality philosophy. It doesn’t matter how high-quality the reviews are, just that they’re vaguely positive and that there are many of them, right? Wrong. It’s important to have a high volume of reviews, but fake ones are very often obviously fake. Your potential clients are smart, and as soon as they pick up on it, your plan has backfired and your reputation has taken a nosedive. This practice also assumes that having good reviews is the magic bullet that will optimize your online image and boost your revenue. The truth is that it takes much more than this.
Employing the Best Methods
Just getting the reviews isn’t enough. You have to actively and dynamically engage with them as a company. It should be a two-way dialogue wherein you thank clients for their feedback and compliments while displaying a vocal and genuine desire to make things right when they don’t have a positive experience. This becomes a far easier task when you team up with someone who can employ all the best methods. We live in a world where companies need to be more transparent and communicative than ever, and your reputation depends on adapting accordingly!
No business can afford to cut corners when it comes to their reputation. If you want to make your company’s name one that the community can depend on, it takes smart marketing, good communication, and more. Get in touch with us at (888) 809-6960 to find out how we can help!