If a prospect has to chase you down for your service, you’re making one of the biggest mistakes in marketing a business. Let’s take a look at why it’s so important to keep your company as connected and open as possible.
The Importance of Communication
The product or service you provide isn’t just a way to make money, it’s a way to connect with the people around you. This is especially true for small and medium businesses. For the sake of both your revenue and your role in the community, it’s important for your business to be accessible and available to all who might depend on you for their needs. It all starts with that first phone call, chat, or email, so the first step in sustaining yourself and achieving excellence as a brand is to make the process of contacting you as immediate as the modern world demands.
New Forms of Connectivity
When we talk about being available, you may think of the channels of connection we mentioned above: phone, live chat, or email. These three are highly important for proper communication, but staying connected to potential and established clients goes beyond this. It’s also about the design of your website. Everything from the placement of your phone number to the way you organize the various elements of informative content pages should be taken into account. You will always benefit from putting yourself in the shoes of your prospects and thinking of communication in flexible, contemporary terms.
What You Can Do
So what can be done to put all these concepts into practice? A great place to start would be to get feedback from friends or fellow business owners. Are they able to locate your phone number within 5 seconds of being on your site? What about your contact forms? A commonly overlooked consideration is how well your site communicates what you do and how you do it. The design of each page should be intuitive and intelligent enough that a visitor can immediately find what they need to know. And don’t forget opinions about your phone skills and those of your staff! If it seems like a lot to keep up with, help from a professional team could be just the thing you need.
If you’re ready to give your business a boost in communication, Budgies Online has both the resources and the expertise. Get in touch with us at (888) 809-6960 to find out more!