Due to the most distinctive element of our online presence, some of our live chat operators have been asked if they’re actually birds. While we don’t currently employ any feathered friends, discussing the meaning behind our mascot is great for getting to know us as a company!
What Are Budgies?
“Budgie” is the name commonly and affectionately given to the budgerigar, a species of parrot that you might also know as the common parakeet. Their social nature, small size, and vibrant colours have made them favourable as pets, easily being the most popular pet bird in the world and even ranking as the third most popular pet of any kind, just behind cats and dogs. Like many species of parrot, their intelligence and vocal abilities allow them to engage in mimicry, singing, and whistling, adding further to their widespread appeal as companions.
Why Do They Represent Us?
We’ve chosen the budgie to represent our team for a number of reasons. For one thing, it’s no secret that budgies and many other birds are skilled and intelligent talkers, not to mention highly social and friendly. There could be no better way to describe our team of live chat and inbound call operators, and that’s why we call them our budgies! The ability to build a truly inviting and enjoyable exchange, as well as express an innately outgoing sensibility, are essential qualities for anyone representing a company. Our mission has always been to empower businesses by channelling this spirit into their correspondence with their audience.
The Power of Your Branding
All of this points to how much potential there is behind how you market your business. Good branding should manifest a unique company personality that will charm your audience and capture their attention. Two of the most important aspects of this are how you communicate with your leads and clients and how you manage your reputation. If you’re going to express the spirit and values of your team with your online presence, then the use of live chat, an inbound call team, and sharp reputation management should be there to back it up!
We don’t advise that you staff your office with actual birds, but seeking out a specialized team to help with inbound calls and live chat is certainly recommended! Our team is made up of highly skilled, marketing-savvy professionals, so call (888) 809-6960 to find out what we can offer you!