When you consider how many people use the internet to find the services they need, it becomes clear that online reviews are a crucial part of online marketing. If you want to boost your business with improved reputability, here are a few key things to go for.
The Client Experience
Many believe that the most important phases of working with a customer are when providing the service or transaction itself. However, the truth is that first impressions are everything. The earlier on you impress a client, the better. This means that you need to impress them before they’re actually a client! From the moment they make their Google search, the journey that they make by contacting you, finding out if you have what they need, and building a professional relationship with you needs to be a positive experience from start to finish. If you can facilitate this, the process of maintaining an excellent reputation with great reviews will be much easier.
Encouragement and Engagement
Encouraging your clients to write reviews can be a delicate process, as many review sites have guidelines regarding the ways in which businesses incentivize customers. Doing this safely is simply a matter of letting them know how important feedback is to you. Once you’ve provided your product or service, tie it together by saying something along the lines of, “we really appreciate your business and always value the feedback of our customers,” or “we’d love to know what you thought about your experience with us.” From there, just let them know that the best way to do this is to write a review on a major review site!
Another necessary step in building a track record of positive reviews is effectively dealing with the negative ones. Every once in awhile, whether it’s due to a misunderstanding or something beyond your control, a client may have an experience that frustrates them. When they take to social media or the review sites to let everyone know, your immediate prerogative should be to respond to this as constructively as possible. Let them know that feedback, in both positive and negative forms, is always appreciated and that it’s your goal to rectify the problem and continuously improve as a business!
We’ve only scratched the surface of how you can foster a positive and respectable image for your brand. For an effective, in-depth reputation management strategy, give Budgies Online a call at (888) 809-6960 today!