Our last blog discussed the importance of being able to focus your efforts on your business while we manage your inbound/outbound calls, live chat, and more. However, when it comes to using AdWords and other Google resources to bring in just the right leads for your company, having only a team of operators isn’t quite going to cut it. You’ll need a Google Partner agency.
AdWords and Your Leads
Many business owners see AdWords simply as a quick solution for greater brand awareness and higher traffic via Google. Under the surface, however, it is a complex and diverse tool for understanding what conditions must be met in order to draw the right people to your business and optimize the probability of conversion. Detailed data and analytics allow a business owner to understand what they’re doing right, what they’re doing wrong, and how to get the best return for their bids by generating high-quality leads.
What is a Google Partner?
Because Google wants to remain a trusted resource for search users, it’s in their best interest for businesses to provide valuable content and high-quality products and services to their customers. This means that if a marketing agency that serves these businesses wants to understand and apply Google’s many resources in the most effective and detailed way possible, they can become a Google Partner. In addition to having a relationship of trust and direct communication with Google, Google Partner agencies have access to extensive examination and certification material to become true experts in AdWords and more.
Putting Two and Two Together
As a Google Partner agency, we are fully certified to help you reach the right prospective customers and convert as effectively as possible. We can work to pre-qualify your leads by using well-targeted ads to address your key demographic, and negative keywords to avoid spending on clicks that are unlikely to become conversions. Complementing this with skilled tracking, measurement, and quality score analysis, we’ll be able to provide your business with leads of the utmost quality. When it comes to PPC, teaming up with a Google Partner agency really does pay off!
Budgies.Online is the highly experienced, fully certified team that you can count on for results. To learn more about how we can bring new leads to your company and turn them into dedicated customers, call us at (888) 809-6960 today!