It’s common to hear everyone talk about the future of business and marketing strategy. This has been part of the culture for a while, but it begs one question: What about the present? Live chat, for instance, isn’t an exotic technology we’re waiting for. It’s a standard tool that’s already here!
How Long Has It Been Around?
A lot of things changed in marketing and customer service when the internet became widely accessible. It allowed businesses and customers to build more immediate connections with one another, and live chat is one of the best examples. LivePerson, one of the earliest companies to develop live chat support systems, was founded in the mid-nineties. The technology therefore has had roughly two decades to become integrated into the way we interact both as customers and businesses. It may seem like a recent trend, but it’s deeply rooted in online marketing and customer service history.
Why It Caught On
If a given tool has been a part of commerce for two decades, it’s safe to assume that it caught on for good reason. Since its popularization, live chat has become a go-to means of communication for businesses and an instant hit with end users who want speedy answers and information on the brands they discover. Live chat isn’t a superficial add-on that companies adopt just to look flashy; it’s a highly popular and effective component of having a strong web presence, just like a website or social media strategy are. Today’s businesses should think of it as part of the here and now, not as a budding trend or novelty.
It’s clear that giving your audience the ability to reach you instantaneously via chat is a key part of today’s customer service landscape. That being said, it can’t hurt to think of how the technology can develop as we move forward. Both the companies developing live chat systems and those who lead teams of operators and help businesses implement them are always striving to make them better for all parties. This is all the more reason to get onboard now and give your leads and clients the experience they want!
A modern business needs to think in modern terms and take advantage of modern tools. This is rarely more true than when it comes to communicating with your audience and community. From live chat to inbound call solutions, Budgies has you covered, so call (888) 809-6960 today!