What determines success or failure when it comes to confirming new clients? You can look at things in terms of the big picture, or you can look closely at the moment-to-moment details. Both are important, but in the latter category, the “moment of need” is an especially pivotal factor.
It may sound funny, but sometimes in marketing you have to think small. This doesn’t refer to the ambition of your company. Instead, it refers to the level of detail at which you’re aware of the small-scale interactions that bring you closer to your goals. Don’t get us wrong, examining the big picture is undoubtedly essential. For instance, you can analyze the effects of a live chat system on your rate of new clients over the course of a year. However, you also need to understand what goes into each and every one of your live chat conversations in order to ensure that they can help you confirm those clients in the first place.
The Lead’s Journey
Every potential customer comes from somewhere. They end up discovering your company because a certain need or curiosity has carried them along a path that leads to you. How a business draws in its leads will vary, and it involves careful implementation of tools like PPC advertising, SEO, reputation management, and more. However, when it comes to the moment of contact over phone or live chat, all of those previous efforts could be worth very little if you don’t get it right. There’s a whole set of marketing principles to bear in mind when this time comes, and the “moment of need” is chief among them.
Seize the Moment
Each time a customer makes contact with your company, they’ll be in a moment of need. They’ll have a requirement for a particular product or service that you provide, but it’s not enough that you simply happen to provide it. You need to capitalize on this moment by demonstrating that you’re dedicated to giving them a top-notch experience. Otherwise, they’ll simply move on to someone else. A marketing-savvy team of live chat and inbound call operators will be best equipped to represent your brand. Better than anyone else, they’ll know how to turn each and every moment of need into a new client relationship!
If you want those leads to become loyal customers, you’ll need to show them that you have everything they need and more. It’s not just about your product or service, it’s about communication and the experience you provide. Call (888) 809-6960 today, we’d love to help!