Managing the online reputation of your business is an ongoing process, and some moments offer a particularly good opportunity to take stock and see how you’re doing. A new year is one of them. As 2018 gets rolling, do you know how to keep your reputation in shape?
What Is an Online Reputation?
Word-of-mouth reputation has always been central to the survival of a business. If you hear from a trusted friend that a company doesn’t treat their clients with respect or provides a product or service of poor quality, that’s often all it takes to rule them out. This dynamic has grown more and more influential as review sites and social media have become so tightly woven into our everyday lives. Your online reputation is therefore comprised mostly of what people say about you through these resources. Managing that reputation is a matter of tending to this information closely and knowing how to respond.
The Reviews Tell All
Spending money and budgeting our lives is something that all of us take seriously, so you can’t blame your leads for wanting the information they need to know that they’re making the right choice. The occasional negative review is hard to avoid, whether they result from honest mistakes or simple misunderstandings. However, if someone sees a bad review of your business that hasn’t be responded to, they won’t have the knowledge of the given situation that you do. You most likely won’t get the benefit of the doubt, and instead, that lead will probably go to a competitor who has consistently responded to negative reviews with a sincere desire to be better.
From Facebook to Yelp, Google My Business, and RateMD, there are more sites out there affecting your reputation than ever, so it’s a lot to keep up with. It’s critical to have a clear and widespread presence for your business online, but a necessary side effect to this is that you need to keep a close eye on how they shape perceptions of what you do. On top of high volumes of inbound calls, this can be one of the most overwhelming things that a business experiences once they reach a certain amount of growth. Fortunately, high-quality professional help with your reputation management is easy to secure and will make all the difference. Boost your reputation this year!
When it comes to our Reputation + Program, you can expect nothing less than a comprehensive enhancement to the way your business is regarded by your community. We don’t settle for the basics, we go above and beyond. Call (888) 809-6960 to learn more today!