At the end of the day, a website that doesn’t generate leads won’t do much for your business. With that in mind, here’s the first part in our top-ten list of essential site features for bringing in new business.
If you were to make a survey of the most effective business websites out there, you would almost certainly find that they all have one thing in common: a clearly indicated phone number. More specifically, we like to recommend your number be in the top right corner and on every page. You’d be surprised what this can do for your conversion rate!
The Call to Action
This is a tried-and-true tool in every marketer’s toolkit. You should always encourage your visitors into some form of action, whether it’s to call you, like, subscribe, or comment. Without conveying a sense of motivation and immediacy, they’re unlikely to feel particularly compelled to reach out and learn more about your product or services.
Integrating forms on each page of your site is always highly recommended. It holds a number of benefits in terms of obtaining information from and communicating with potential clients. It acts as a way to begin a direct interaction with visitors who may not yet be inclined to contact you by phone or email. Contact forms, quote generators, and sign-up forms are common examples.
Going hand-in-hand with your phone number and the use of forms is the implementation of a live chat function on all pages of your site. This has become increasingly effective and popular in recent years as a way of drawing leads toward interaction with your staff. A friendly and helpful conversation regarding your product or services can make all the difference in getting your client relationships off to the right start!
Custom Design & Development
Sometimes, it’s all about the bigger picture. While the above tools can serve to make your website truly practical, there are many aspects of web design and development that require a case-by-case understanding of the details both presently and in the long term. This is why a site tailored to the unique needs and circumstances of your business — regularly updated both cosmetically and functionally — is of the utmost importance.
Want to know more about any of these essential website components? Give Budgies.Online a call today at (888) 809-6960 and be sure to keep an eye out for the second part of our top ten recommendations!