This week, we’re continuing our two-part guide to building the optimal lead-generating website. Now that you’ve had a bit of time to think about how you’ll implement the first five, here are the other essentials!
Having a responsive site means many things, but in a functional sense, it means that your various elements of content (whether graphical or text-based) reshape themselves in response to the dimensions of the device they are being viewed on. If you want your site to generate leads in a reliable way, the SEO perks and intuitive accessibility that come with a responsive site are indispensable.
Steady Flow of Content
In the current age of digital marketing, your site is about so much more than summarizing your products and services. If you can maintain a reliable stream of quality content, you’ll not only be keeping your site and company significantly more visible in search results, you’ll be giving visitors far more value for their time. They’ll want to come back!
Even if you have plenty of valuable content, you haven’t quite taken all necessary steps to properly optimize your site. Good on-page SEO tactics effectively address a number of details on each page, including your title tags (which determine the “title” of each page as far as search engines are concerned), the category structure of your URL, the relevance and specificity of each page’s respective topic, and more.
If you don’t take advantage of Google Adwords’ free conversion tracking functionality, you’ll be working in the dark. Keeping an eye on which campaigns draw the most clicks and produce new leads and clients is one of the best ways you have of sharpening your PPC strategy and getting more bang for your buck.
Good Use of Analytics
Not unlike conversion tracking, Google Analytics should be a key part of assessing your site’s performance. For instance, setting URL destinations (such as a “Thank You” page following a purchase or other desired conversion goal) will allow you to understand what conditions are most likely to produce and convert leads. This is just the tip of the iceberg for the tools at hand, so never take for granted what you have access to!
Looking for more guidance on perfecting lead generation with your site? In the process of providing you with our dedicated service, Budgies.Online will make sure you have all of the above and more. Give us a call at (888) 809-6960 today!