In a couple of last month’s blogs, we made a number of suggestions designed to help you generate leads with your website. Now that you have a basic understanding of what’s required in that regard, you should keep in mind that generating leads is only half the battle!
The Art of Conversion
Converting leads can be one of the most delicate and nuanced aspects of marketing. Once you’re in the more specific territory of digital marketing, things get particularly interesting because there are so many factors at play which change significantly depending on what tool is being used and in what context. Everything from knowing how to speak to a potential client on the phone to being strategic about the way you design your site and social media interactions should be taken into account. Regardless of the variables, however, it all comes down to effectively nurturing interest and confidence in your goods or services.
Many of the problems we see most frequently in lead conversion tend to appear when direct correspondence with potential clients is required, such as in phone or live chat conversations. For instance, if a lead searches the name of your competitor, lands on your site via one of your AdWords campaigns, and gives you a call, what is the correct procedure? You’d be surprised how many business tell the lead that they are not the company they originally searched for, and then hang up! This is a good way to lose a perfectly good lead. You should also avoid simply directing leads to pages on your website. Instead, answer the question in a way that expands upon the subject and directs the conversation strategically.
Knowing Your Resources
Do you know what resources you have by your side and how effective they are? This applies on the level of both technological resources and human resources. It’s critical to understand the tools at hand in digital marketing and to keep the abilities of your staff up to par. Customer relations may seem like a basic skill, but it can be all too easy to lose sight of. The ability to convert leads and upsell via direct forms of communication needs to be refined and maintained on a constant basis. Otherwise, you could be losing leads without even knowing it!
Are you happy with the quantity of leads you’re drawing to your business? That’s great news! If you’re looking to maximize your conversion rates with inbound calls, live chat, and more, get in touch with Budgies.Online at (888) 809-6960 today!