Many principles of marketing can be explained as straightforward systems. In practice, these systems can involve a certain amount of complex decision making, but your first priority should be to get a handle on the fundamental idea. The concept of the sales funnel is a particularly important one!
What It Is
How can I turn a prospective customer into a repeat customer? This question can be answered by setting up your sales funnel properly. In essence, the word “funnel” refers to the ideal pathway that individuals in your key demographic will take from being aware of your brand to trusting it completely. How marketers determine the exact process for each stage of the funnel sometimes varies, but what all approaches have in common is a focus on distilling the larger body of prospects into a concentrated, dedicated group of happy clients.
Why It’s Important
However, this isn’t just about drawing in and converting leads, it’s about knowing how to retain customers in the long term. Your sales funnel may seem like it only moves in one direction, but it’s actually a recursive process. Given the ideal conditions, it will become a self-sustaining cycle that keeps your business healthy. This is because the happiness of your current clients is directly related to how many new prospects you attract, thanks to a good reputation and continuous engagement with your community. Repeat customers will refer new prospects to you, and those prospects can in turn become clients who will do the same!
Getting It Right
Your sales funnel is best executed as a multi-stage process. Think of is as understanding, communication, cultivation, delivery, and retention. Understand who your key demographic is, what they need, and how you can provide it better than anyone. Communicate your identity, ability, and the integrity of your product or service to this demographic. Cultivate and nurture interest and trust in your brand by engaging on a community and individual level with consistency and positivity. Deliver high-quality solutions and service to those who become your clients. If you can retain these clients by keeping the value and of your solutions and the quality of your service high, this process will serve to help your business thrive!
In the ongoing effort to turn prospects into repeat customers, Budgies.Online can provide you with the indispensable lead generation and conversion expertise that your company needs. Give us a call at (888) 809-6960 to get started today!