Your social media strategy and your approach to SEO are two of the most important pillars of your marketing plan. Getting them down to a science individually is one thing, but it’s also key to understand how the two can affect, support, and enhance one another. Let’s find out!
What has the most immediate impact on your search ranking, and how can you recognize it? This is where the difference between direct and indirect ranking factors becomes useful. Direct ranking factors have a clear and quantifiable effect on how your site ranks in results, and the effects of indirect factors on your ranking are less concrete but still very important. How many inbound links your site has racked up across the web is an example of a direct ranking factor. Social media, on the other hand, can have an indirect but powerful effect if you use it properly.
Links, Traffic, and Relevance
Indirect factors can benefit you most when they are leveraged to secure more direct ones. When you share your website’s content on your social profiles, you direct traffic towards that content. If its is of high enough quality, others may share this on their blogs, thus linking to your site. Google also crawls social media sites much like it does any other website. The more relevant a social post is and the more engagement it gathers, the more visible it will be. Don’t forget that sharing your content on social media means you’re bringing in traffic that is relevant to a specific need or topic, making for higher quality traffic and higher chances of conversion.
Don’t Forget About Mobile
We live in a time when mobile search has surpassed desktop search. Meanwhile, smartphone users dominate time spent on social media. Having a strong social media strategy can therefore bring in a lot of mobile users to your landing pages, whether they’re searching via Google or within the social app itself. This also underlines how critical it is to have a responsive site. If your pages are mobile friendly, they have relevant content, and you utilize this content to engage regularly on social media, your search visibility will benefit!
A big part of marketing is knowing not just how to apply the tools individually, but understanding the ways in which they link together to form a more dynamic strategy. Have questions about your approach? Call Budgies.Online at (888) 809-6960 and we’d be happy to help!