All businesses know what it’s like to lose leads, but that doesn’t mean you should continue to let it happen! There are countless ways that you can work to ensure a steady flow of conversion and happy customers, but there are also a few ways you can mess it up if you’re not careful.
Not Answering the Phone
Phone calls have obviously been around longer than live chat sessions, so it’s safe to say that missing them is one of the oldest and most common ways that businesses have lost leads in modern history. If a lead calls and receives no answer, you can bet that they won’t bother to leave a message. They’ll move on and call another business. This is among the most preventable issues when it comes to bringing in conversions. If you have dedicated inbound call management staff to answer all of those calls from your leads, you’ll have this base covered!
Not Responding on Live Chat
If you have a live chat function integrated on your site but you have no dedicated operators to respond in a timely manner, you might as well ditch that chat function! When a lead visits your site and sees a chat window, they’ll probably be relieved that there is such an immediate and friendly way to get in touch. If they say hello only to be faced with a frustrating wait time, it seems to them that no one at your company really cares enough to address their inquiry. This can be a big disappointment that will undoubtedly send that lead elsewhere.
Not Having Accessible Content
Today, having useful and engaging content on your site is essential if you want people to find out and come back for more. However, it’s a big mistake to assume that all content is created equal. Your leads will expect to read content that is approachable, so it’s key for your blog to contain information that appeals to and can be understood by non-experts. A universal angle like this will provide leads with information in a way that makes them feel comfortable and fully informed, which is essential if you want them to become clients!
From inbound calls to your company’s reputation, Budgies Online can help you manage the factors that really matter when it comes to turning leads into clients. Call us at (888) 809-6960 to find out how we can help you build a great experience for your audience!