Times have changed quite a bit when it comes to the ways in which people seek out businesses. When someone needs a product or service, they’re going to want a few things from you and your website before you even make contact!
Today’s Client Experience
Many of us remember the pre-internet days of the Yellow Pages, numerous phone calls, recommendations from friends and family, and other methods for finding the right business. Plenty of these are still common to a certain extent, but online marketing has facilitated new definitions of “client experience” as a concept. How you advertise your business and the experience that your leads have when they contact you are no longer two distinct phenomena. They actually blend into one another though one critical component of your marketing plan: your website.
Meeting Needs and Expectations
The standards for web design are pretty high these days but who exactly holds these standards? In a very significant way, your potential clients do. The more online strategies for web design that emerge, the more your leads will expect from your site. If a person searches Google for “smartphone repair in Calgary,” they may open a few of the first sites in search results and examine their options. Right off the bat, if a site is poorly designed, you can consider that one eliminated. Those lacking clear indication of contact information and those without informative content regarding what they offer will also probably be swiftly disposed of.
Being a Cut Above
Your site is just as potent a form of communication as an in-person transaction. Quality design, coherent writing, and connectedness all point to a quality company that highly values a positive customer experience. If a lead lands on your site and they’re greeted with a live chat window, they’ll know that there is someone waiting to answer their questions and address their concerns immediately. It’s this kind of immediacy that a modern business needs to stand out from the rest. With a great site and a solid team of chat and phone agents there to back it up, it will be loud and clear that your company has what your customer needs!
Don’t leave your leads and customers hanging. Live chat and inbound call management are two of the best ways to stay connected. Give us a call at (888) 809-6960 to find out what our budgies can do for you!