People discover and choose local businesses through review sites every day, so polishing your online reputation is more crucial than ever. There are many ways to do this, but our Reputation+ program offers an honest and effective process that any business can benefit from. Here’s how.
Modernizing Your Brand
Some aspects of digital marketing are more enthusiastically embraced by small and medium-sized business owners than others. Most are game for the process of building a great website, for instance, but many are skeptical that review sites have a significant bearing on the volume of new clients they bring in. Make no mistake—as soon as a potential customer sees your business in Google results, one of the first things they will look to is your reviews on Google My Business, Facebook, and other platforms. If you business is “off the grid” in this department, that lead will be exponentially more likely to go with a competitor.
Choosing the Right Path
Businesses who take online reviews seriously are taking a step in the right direction, but this is where some will take a turn for the worse by opting for the wrong solutions and falling into bad practices. Writing fake reviews, for instance, is one of the worst errors that you can make as a brand. Not only is it dishonest, your community can often tell the difference. As soon as they catch onto what you’re up to, the respectability of your company will plummet, and that kind of damage is extremely difficult to come back from. Genuine reviews and consistent engagement with users is the only true way to legitimize your company on these platforms.
It’s clear at this point that we don’t condone generating false reviews from dummy accounts, so how exactly do we help businesses improve their reputation? The first step is acquiring from you a list of your recent clients with their contact information. We then give them a call and walk them through a survey to get a sense of their experience with you. If it’s clear that this experience was a positive one, we provide them with links to your Google My Business and Facebook pages, inviting them to leave a review. This ensures the best possible representation of your business, and on the sites that really make a difference!
When your community sees that your business has been reviewed positively, and that you respond to negative reviews gracefully, they’ll know that you’re the right choice for them. We have everything you need to manage your reputation, so call (888) 809-6960 to get started!