All major aspects of marketing are interconnected in important ways. The strength of one component of your strategy can often significantly affect that of another, and we have the perfect example: inbound calls and your website.
Design as Communication
Inbound calls and your website are both integral to communicating the overall image and integrity of your brand. It’s obvious that this occurs during a phone call because the lead or client has an experience with the operator that conveys to them just how dedicated the business is. Something that many business owners underestimate, however, is the power that their website has in communicating the same information. This is done through its design, functionality, and its relationship with the company’s inbound calling strategy. Keeping everything as modernized as possible, from web development to client relations, needs to be at the forefront of your plan.
One factor everyone should bear in mind these days is what devices leads and clients are using to access the web. Your site needs to be accessible and search-optimized for the entire spectrum of mobile and desktop devices out there, and this is why responsive web design is so important. This is also a strong reason to have a sharp inbound calling strategy! The chances that your leads are visiting your site on a smartphone are pretty high. This means that click-to-call or copy-paste of your number could be one of the more common ways that you receive inbound calls. Therefore, the combination of a responsive site, a highly visible phone number, and an experienced inbound call management team can be quite powerful.
Synergy and Strategy
What does the link between inbound calls and your site have to offer you in terms of long-term utility? The frequency of your calls as well as what they concern can provide you with great data to get an idea of how effective your site is at establishing a point of contact for each lead. You may think that phone calls are a dated and unpopular form of communication, but they actually comprise a large and important segment of client and lead communications. Not only this, they also serve to complement the strategic efficiency of tools like your website. Improve your site, upgrade your inbound calling management, and you just might see the boost in conversions you need!
With the right help, you can go from just another business to a truly modern and competitive enterprise. Give Budgies.Online a call at (888) 809-6960 to find out how we can get you there!